Wegovy Global Campaign Launch

Project Type: Global Campaign Photoshoot and Campaign Launch for Wegovy (Novo Nordisk)

Summary: This global campaign from Novo Nordisk was created with the goal to transform the lives of people living with obesity. We shot this over a 7 day period in NYC towards the end of the COVID-19 pandemic. The shoot was incredibly successful, and we were able to bring together a diverse cast representing every region of the world. I was incredibly proud to lead this monumental shoot from start to finish. The success from this shoot speaks for itself: it won 'Best Launch Campaign' and was the core piece of work that spurred ConcentricLife to win 'Agency of the Year'.