This Is Me: Wegovy Commercial

Role: Executive Producer, Business Affairs, and Post-Production Producer

Project Type: National Broadcast TV Spot (Novo Nordisk)

Summary: Focusing more on the personal impact of weight loss on people's lives rather than highlighting the drug's benefits, this national broadcast commercial helped Novo Nordisk achieve blockbuster success when Wegovy hit the market. This production had numerous elements that I had to bring together: the creation of 3x animatics for testing, contracting music rights clearance with Sony & Disney, building a 100ft green screen in a NYC studio, casting 50+ talent, locking in numerous shooting locations, and more.