Pfizer: YourSource Program Launch

Project Type: Video Shoot, Photoshoot, and Digital Campaign Launch (Pfizer)

Summary: This program launch's vision was to enhance HCP's understanding of YourSource via the voice of a peer who knows well, and believes in, the work and mission of the support program for patients. We brought together 4 women who work on the YourSource program and built scenes for each of them based upon their job responsibility and character. The production was a collaborate effort between everyone involved and we had a great time shooting this in Orlando.